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dineLA January 2012 Restaurant Week
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Eat, Drink, and dineLA at Over 300 Restaurants During dineLA January 2012 Restaurant Week
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Celebrate 5 years of dineLA at over 300 of Los Angeles’ top restaurants
during dineLA Restaurant Week, January 22-27 and January 29-February 3
Eat, Drink, and dineLA at Over 300 Restaurants During dineLA January 2012 Restaurant Week
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Los Angeles, CA – January 2012 / Hospitality 1ST / LA INC. The Los Angeles Convention and Visitors Bureau and American Express® are excited to announce the restaurant lineup for dineLA January 2012 Restaurant Week, January 22-27 and January 29-February 3, 2012. Celebrating the fifth year of the esteemed program, over 300 local favorite eateries join together this season to provide the perfect reason to eat, drink, and dineLA with lauded newcomers such as Mercato di Vetro, Malibu & Vine, and il Covo joining charter participating restaurants like Sushi Roku, Lawry’s the Prime Rib, and Chinois on Main. Participating restaurants span the city from Manhattan Beach to Pasadena, offering a range of dining options and price points to accommodate every palate in Los Angeles.

“dineLA is a great time for diners to try new restaurants in new parts of the city,” notes the Spice Table Executive Chef/Owner Bryant Ng. “As a newcomer to the Los Angeles restaurant community, we are excited to expose the Spice Table to a larger audience through dineLA Restaurant Week this year.”

“As a charter member of the program, we had the pleasure of hosting the first Restaurant Week’s press event at Grace,” says Chef Neal Fraser of BLD and Grace. “We were ready for Los Angeles to be taken seriously as a culinary destination, and it is exciting to witness how the program and our restaurant community have grown over the last five years.”

“Over the five years that the dineLA program has been in place, Los Angeles’ culinary expansion has positioned the city as one of the world’s leading dining centers,” says Mark Liberman, President and CEO of LA INC. “dineLA Restaurant Week continues to provide the opportunity to explore unknown neighborhoods and experience new foods at an unbeatable value. With new restaurants joining the program, such as Ray’s & Stark Bar and Canter’s Deli Fairfax, along with restaurants like Katsuya, and Valentino, which have been part of the program since its inception, there seems to be no end to the power of LA’s dining community.”
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Eat, Drink, and dineLA at Over 300 Restaurants During dineLA January 2012 Restaurant Week
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dineLA Restaurant Week offers three dining categories (Deluxe, Premier, and Fine Dining) with specially priced three-course meals for lunch and/or dinner at top restaurants throughout the city. Diners can choose from three options for each course including appetizer, entrée, and dessert course.
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$ Deluxe Dining: |||||||||$16 ||||||||$26
$$ Premier Dining:  |||$22 ||||||||$34
$$$ Fine Dining:  ||||||||$28 ||||||||$44
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Following the success of the initiative during dineLA Fall 2011 Restaurant Week, American Express® Cardmembers will again be able to enjoy exclusive, couponless savings between American Express and foursquare from January 22-27 and January 29-February 3, 2012, just by dining at participating restaurants. Cardmembers can securely sync an eligible American Express Card to their foursquare profile at sync.americanexpress.com/foursquare, then, check-in at participating restaurants using foursquare to unlock the dineLA Program Special, loading the exclusive $5 savings offer from each restaurant directly to their card.

After spending a minimum of $21 per check-in using their synced card, cardmembers will receive a push notification stating the Special has been redeemed and, in a few days, receive $5 in the form of an American Express statement credit. Cardmembers can redeem the offer once per participating location, while supplies last.

Click here to view a list of participating restaurants.

About dineLA Restaurant Week
dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Presented by LA INC. and American Express, dineLA Restaurant Week is designed to stimulate business and introduce new customers to restaurants located in the many neighborhoods throughout LA County. For more information, please visit: dineLARestaurantWeek.com.

About dineLA
dineLA is a marketing initiative created by LA INC. The Los Angeles Convention and Visitors Bureau (LA INC.) in partnership with American Express and the Los Angeles restaurant community to promote the scale, variety, and caliber of talent found in restaurants throughout the city, targeting locals and visitors alike. dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.

About LA INC. The Los Angeles Convention And Visitors Bureau
LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com.

Media Contacts:
Wagstaff Worldwide
Joey Kotick
323-871-1151
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LA INC.
Carol Martinez
VP, Media Relations & Communications
213-236-2357
Beth Brett
Director, Communications
213-236-2397
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LA INC. The Los Angeles Convention and Visitors Bureau
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Placement Dates: 01/19/12 – 03/19/12
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