| Pleasanton,
CA – January 2012 / Hospitality 1ST / Virtual
Edge Institute (VEI), an international organization dedicated to advancing
the development and adoption of virtual event and meeting technology, announced
today that bXb Online has committed
$100,000 in support of the Digital
Event Strategist (DES) certification program, the only certification
of its kind, and related Virtual Edge Summit education. The financial support
offered by bXb Online, a marketing agency specializing in hybrid and online
event strategies, will be used to sponsor professionals in pursuit of advanced
credentials in this discipline.
Scheduled
to launch in Spring 2012, the DES Certification is specifically designed
to help develop the talent that organizations need to effectively engage
audiences using online events.
bXb Online’s Founder, Tony Lorenz stated, “As education is a pillar of bXb Online, we want to do what we can to support professional education in the digital event marketing space. Importantly, the DES certification program starts with best practices around strategy, a characteristic embedded in the DNA of bXb Online.” He added, “Our support of the VEI scholarship program illustrates our commitment to lifelong learning, and the growth of our industry.” While not a condition of this commitment by bXb, Lorenz encourages his industry colleagues to consider a match of up to 100% of this pledge to further expand VEI’s DES certification program as a critical component of the entire event marketing landscape. More information on VEI’s DES certification program is available at www.VirtualEdgeInstitute.com. Details about the bXb Online DES scholarship program and registration for scholarship applications will be available on January 31, 2012. In the interim, interested professionals may sign up for scholarship updates by emailing their complete contact information to desscholars@bxbonline.com. Resources
About
Virtual Edge Institute
About
bXb Online
Learn how bXb Online can accelerate your event marketing strategy today: www.bXbOnline.com. Media Contacts: Laura
Welsh
bXb
Online
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Michael
Doyle, founder of VEI stated, “The digital events community is an important
and fast growing category within event marketing. The scale of the industry,
when compared to the available talent in the digital events category, calls
for investment in the talent base. bXb Online’s commitment will help ensure
growth of a robust talent pool in the industry. We are grateful for this
opportunity.”