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Miles Media to Create Digital Marketing Solutions for Destination DC Miles Media to Create Digital Marketing Solutions for Destination DC |  Destination
DC selected Miles for these efforts because of the company’s content-centric
approach and proven track record of creating highly engaging digital destination
marketing solutions.
“It’s truly an honor to have earned the opportunity to aid in the marketing efforts of our capital,” explained David Burgess, Miles Media’s DMO Division President. “Consumer travel planning is evolving with the many different channels and online resources available. It’s clear the Destination DC team understands, that as a result of this, DMOs need to change too with the emphasis they are putting on content and data. We look forward to helping them realize their vision.” The process that Miles has outlined for Destination DC will ensure that the new Washington.org and mobile site are the most trusted and accurate source of information for vacation planning in our nation’s capital. “The redevelopment of Washington.org is a major priority for our organization in 2012,” said Elliott Ferguson, President and CEO of Destination DC. “Through this process, Miles Media emerged as the leader who could help us best achieve the objectives we want to meet with the launch of the new site.” Work on these projects will begin immediately with the new site launching in August 2012. About Miles Media
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